There are a couple of tricks that job seekers can do to ensure that their resume is read by employers.
The first is very simple: at the end of your introductory message (cover letter or whatever it may be), add a ‘P.S.’ at the end.
According to Skip Freeman, author of “Headhunter” Hiring Secrets: The Rules of the Hiring Game Have Changed . . . Forever!, 75 percent of the people who read your letter will read the ‘P.S.’ first. Therefore it is important to take advantage of that and write something important.
Freeman suggests that job seekers use that space to inform the employer that you will be calling them in the future (list the date and time) to continue the conversation.
Later on, when the date approaches and the employer checks his or her calendar, the forthcoming conversation will get that person to go back to the letter. He or she will wonder, ‘Who is calling me and why?’ Now additional details of the letter will be read.
This is important because most employers only spend five or 10 seconds looking at resumes and cover letters.
The second step is a little more involved but is worth the effort and added expense.
“If you send your letter via U.S. certified mail, [you will] have almost a 90 percent guarantee that it will be opened,” Freeman told StreetID.
It also helps to have a newspaper-style headline (bolded and centered text) at the top of your letter.
Between those elements, Freeman said that job seekers can subliminally use marketing techniques to drive the process in their favor.
Does HR Stand For ‘Human Resources’ or ‘Hiring Resistance’?
More often than not, job seekers are at the mercy of HR professionals.
They are, after all, the first group of people that are most likely to see a job candidate’s resume. They may also be the first to see his or her cover letter, or any other correspondence that may occur during the early recruiting phase.
Unfortunately, that could work against an unlucky candidate.
“HR, to me, stands not for ‘human resources’ but for ‘hiring resistance,’” said Freeman, a longtime critic of HR professionals. He said that individuals can get around the HR hassle by using his drip marketing techniques, which he previously detailed for StreetID.
Those techniques can also be helpful to those who don’t want their current employer to know they are looking for work.
“That comes back to the power of the direct mail campaign,” said Freeman. “You’re not posting your job or your resume on the Internet. You haven’t crafted your LinkedIn profile to make it look obvious that you’re looking. So actually the most powerful way to remain undercover and discreet is that direct mail campaign.”
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These days, job seekers have a million options, but we know where they should turn: StreetID. We built StreetID (a financial career matchmaking website) from the ground up to accommodate Wall Street’s growing community of financial professionals. In good times and in bad, current job seekers and those looking to move on in the future can turn to StreetID and sign up for a free account and make a direct connection with relevant candidates and employers.